Privacy Policy

Last updated: 16th July 2026

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Soberski Ltd ("we", "us", "our") is committed to protecting and respecting your privacy.

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This Privacy Notice explains how we collect, use, store, and protect your personal data when you:

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  • visit our website

  • enquire about or book a retreat

  • attend one of our experiences

  • subscribe to our emails

  • complete forms, waivers, quizzes, or feedback

  • interact with us on social media

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We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

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Data Controller: Soberski Ltd

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Email: info@soberski.co.uk

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Address: Soberski Ltd 1 Coldbath Square Farringdon London EC1R 5HL

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2. The Data We Collect

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We may collect and process the following personal data:

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Identity & Contact Data

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  • Name

  • Email address

  • Phone number

  • Postal address

  • Emergency contact details

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Booking & Payment Data

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  • Booking details

  • Deposit/payment confirmations

  • Invoice information (Card payments are handled securely by third-party providers—we never store full card details.)

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Health & Safety Data

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  • Dietary requirements & allergies

  • Medical disclosures relevant to activities (e.g., cold plunge, sauna, skiing)

  • Waiver forms

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Media

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  • Photographs or video taken during retreats (where consent is given)

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Marketing & Communications

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  • Email preferences

  • Survey and quiz responses (including answers submitted through interactive assessments such as The Alpine Reset Assessment, covering lifestyle habits, motivations, and retreat interest)

  • Testimonials or reviews

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Technical Data

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  • IP address

  • Browser type

  • Device data

  • Website analytics

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3. How We Use Your Data

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We use your personal data to:

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  • manage bookings and enquiries

  • deliver our retreats safely

  • communicate important trip information

  • process payments

  • provide customer support

  • comply with legal and insurance requirements

  • collect feedback and reviews

  • personalise your quiz or assessment result and any related follow-up communications

  • send marketing communications (only if you opt in)

  • improve our services and website

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4. Our Lawful Bases for Processing

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Under UK GDPR, we rely on:

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  • Contract – to fulfil your booking

  • Legal obligation – insurance, safety, accounting

  • Legitimate interests – improving services and operations

  • Consent – marketing emails, photography/video, quiz and assessment participation

  • Vital interests – emergency situations

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You may withdraw consent at any time.

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5. Marketing Communications

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We will only send marketing emails if:

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  • you have opted in, or

  • you are an existing customer and UK soft-opt-in applies

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You can unsubscribe at any time using the link in our emails or by contacting us.

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6. Photography & Video

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We may capture photos or video during retreats for marketing and documentation purposes.

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You will:

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  • be informed in advance

  • have the option to opt out

  • be asked to sign a photography consent waiver

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If you later change your mind, contact us and we will review removal requests where possible.

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7. Sharing Your Data

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We only share your data when necessary, including with:

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  • payment providers

  • booking platforms

  • chalet operators or suppliers

  • instructors, wellness practitioners, or guides

  • insurers

  • quiz and assessment platforms (used to deliver interactive tools such as The Alpine Reset Assessment)

  • legal or regulatory authorities

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All third parties are required to keep your data secure and use it only for agreed purposes.

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8. International Transfers

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If any service providers are located outside the UK, we ensure appropriate safeguards are in place, such as:

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  • UK adequacy regulations

  • standard contractual clauses

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9. How We Store and Protect Your Data

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We use appropriate technical and organisational measures including:

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  • password-protected systems

  • encrypted platforms

  • limited staff access

  • secure cloud services

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We only keep your data for as long as necessary for legal, operational, or insurance purposes.

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10. Your Rights

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You have the right to:

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  • access your data

  • request correction

  • request deletion

  • restrict processing

  • object to processing

  • data portability

  • withdraw consent

  • lodge a complaint with the ICO

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UK regulator: Information Commissioner's Office www.ico.org.uk

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11. Cookies

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Our website uses cookies to:

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  • analyse traffic

  • improve performance

  • personalise experience

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You can control cookies through your browser settings or our cookie banner.

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A separate Cookie Policy may apply.

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12. Third-Party Links

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Our website may contain links to external websites. We are not responsible for their privacy practices—please review their policies separately.

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Soberski Limited 1 Coldbath Square London EC1R 5HL