Privacy Notice

Last updated: [2nd February 2026"]

Soberski Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Notice explains how we collect, use, store, and protect your personal data when you:

• visit our website
• enquire about or book a retreat
• attend one of our experiences
• subscribe to our emails
• complete forms, waivers, or feedback
• interact with us on social media

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: Soberski Ltd

Email: ben@soberski.co.uk

Address:
Soberski Ltd
1 Coldbath Square
Farringdon
London
EC1R 5HL

2. The Data We Collect

We may collect and process the following personal data:

Identity & Contact Data

• Name
• Email address
• Phone number
• Postal address
• Emergency contact details

Booking & Payment Data

• Booking details
• Deposit/payment confirmations
• Invoice information
(Card payments are handled securely by third-party providers—we never store full card details.)

Health & Safety Data

• Dietary requirements & allergies
• Medical disclosures relevant to activities (e.g., cold plunge, sauna, skiing)
• Waiver forms

Media

• Photographs or video taken during retreats (where consent is given)

Marketing & Communications

• Email preferences
• Survey responses
• Testimonials or reviews

Technical Data

• IP address
• Browser type
• Device data
• Website analytics

3. How We Use Your Data

We use your personal data to:

• manage bookings and enquiries
• deliver our retreats safely
• communicate important trip information
• process payments
• provide customer support
• comply with legal and insurance requirements
• collect feedback and reviews
• send marketing communications (only if you opt in)
• improve our services and website

4. Our Lawful Bases for Processing

Under UK GDPR, we rely on:

• Contract – to fulfil your booking
• Legal obligation – insurance, safety, accounting
• Legitimate interests – improving services and operations
• Consent – marketing emails, photography/video
• Vital interests – emergency situations

You may withdraw consent at any time.

5. Marketing Communications

We will only send marketing emails if:

• you have opted in, or
• you are an existing customer and UK soft-opt-in applies

You can unsubscribe at any time using the link in our emails or by contacting us.

6. Photography & Video

We may capture photos or video during retreats for marketing and documentation purposes.

You will:

• be informed in advance
• have the option to opt out
• be asked to sign a photography consent waiver

If you later change your mind, contact us and we will review removal requests where possible.

7. Sharing Your Data

We only share your data when necessary, including with:

• payment providers
• booking platforms
• chalet operators or suppliers
• instructors, wellness practitioners, or guides
• insurers
• legal or regulatory authorities

All third parties are required to keep your data secure and use it only for agreed purposes.

8. International Transfers

If any service providers are located outside the UK, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations
• standard contractual clauses

9. How We Store and Protect Your Data

We use appropriate technical and organisational measures including:

• password-protected systems
• encrypted platforms
• limited staff access
• secure cloud services

We only keep your data for as long as necessary for legal, operational, or insurance purposes.

10. Your Rights

You have the right to:

• access your data
• request correction
• request deletion
• restrict processing
• object to processing
• data portability
• withdraw consent
• lodge a complaint with the ICO

UK regulator:
Information Commissioner’s Office
www.ico.org.uk

11. Cookies

Our website uses cookies to:

• analyse traffic
• improve performance
• personalise experience

You can control cookies through your browser settings or our cookie banner.

A separate Cookie Policy may apply.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices—please review their policies separately.