About Us

soberski was founded in 2024, by ex-seasonnaire, Ben.

What started as a journey of self-development for him to reach his full potential, became an opportunity to share this journey with others by creating immersive retreat weeks in the French Alps.

Our Story

In 2025, Ben set out with the mission of completing a season without drinking, to see if it was possible in a place renowned for partying.

Through taking on this challenge, he identified the desire across the resort for a different way to enjoy the mountains, without the pressure of excess.

soberski was designed for people who were seeking more out of their experience; people that wanted to chase endless miles of terrain rather than temporary highs.

But most importantly, people that were intrigued to see what they were truly capable of.

Where skiing meets self-development.

The focus of Ben’s mission was to replace bad habits with better ones, and make the change that he had never had the courage before to make.

Daily ice baths in subzero degrees, early mornings, and more ski miles each day than he’d ever traversed before.

By removing just one element, the clarity and focus that being alcohol-free provided propelled him into launching retreats that others could benefit from.

The ultimate reset in the mountains; daily structure, movement, and a carefully curated environment that would encourage an atmosphere of creativity - attracting a like-minded group of incredible individuals.

1% curious? Hear from Founder, Ben about what soberski is all about!