Your Host

Matt Pink AKA The Better Life Guy

Matt Pink, known as The Better Life Guy, is one of the UK’s leading voices in the alcohol-free movement — helping people shift their focus from giving something up to truly starting to live.

After transforming his own relationship with alcohol, Matt co-founded Dryy, a global platform that has supported over 35,000 people in more than 100 countries to live happier, healthier, and more connected lives. He later founded Dryy Impact CIC, a social enterprise dedicated to making alcohol-free education and wellbeing support accessible to everyone.

At soberski, Matt brings his trademark authenticity, energy, and straight-talking approach to life without alcohol. Throughout the week, he’ll host evening mindset sessions in the chalet cinema room — creating space for honest conversation, personal reflection, and actionable takeaways to bring back home.

Whether you’re new to the alcohol-free journey or years into it, Matt’s presence adds depth, humour, and real-world perspective to the soberski experience.

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Best Selling Author, Thought Leader

Matt is also the author of the bestselling book Better Me, Better You — a practical and uplifting guide to creating a life that feels too good to need an escape from. Known for his honesty, energy, and deep connection with people, he’s become a leading figure in the alcohol-free and wellbeing space, appearing on major podcasts, stages, and media outlets to share his message.

As Matt puts it: “The aim isn’t to give up boozing — it’s to start living. I’ll help you get so excited about your future that there’s simply no room for alcohol.”

What Matt Brings to the Chalet

Bringing depth, conversation, and clarity to the soberski experience — Matt’s sessions are designed to challenge your thinking, inspire change, and equip you with tools to take home long after the snow melts.

  • Evening sessions in the chalet cinema room designed to spark reflection, honest conversation, and practical mindset shifts. Expect real talk, fresh perspective, and tools to help you build a stronger, more intentional life beyond the mountain.

  • Interactive group sessions exploring themes like balance, discipline, and fulfilment — through the lens of living alcohol-free. Thought-provoking, energising, and designed to leave you feeling lighter and more connected.

  • A chance to sit down with Matt for a private conversation during the week — offering personal insights, accountability, and direction tailored to where you are in your journey.